Groovia is not just the implementation of IPTV to distribute television content over the Internet. IPTV is intended as a synergy between the power of the Internet with its web interactions, with the power of broadcast television media. IPTV is regarded as the next step in developing the service platform for multimedia interactions  services.

In the first year, Groovia planned to include the following services:

• TV on Demand: a service to offer television content with interactivity, and with a recording facility in the network; which allows such control as the video service: pause, rewind, replay, scheduled reports, and others.
• Video on Demand: non-television multimedia contents that are included in this service, including video films, music, karaoke, etc., with various forms of interaction.
• Web Service: the interactivity of the cyber world that is integrated into the television system. The services consist among others the social networks, news, weather, stocks info, and others.

The next year, more services such as e-advertising, e-transaction and e-shopping are expected to be integrated into Groovia. In infrastructure layer, the integration of IPTV, SDP, and other platforms, such as store content & applications, is expected to be carried out smoothly, establishing an efficient and comfortable multimedia interaction ecosystem.

But the users will ask: ain’t it costly? The customers of Telkom Speedy with data rate 1, 2, or 3 Mb/s will need only to pay about US$ 5 more to its Speedy monthly subscription to have the Groovia service. Not too expensive for the status as a taste-maker . Richer contents could be selected according to individual needs of every user. Unfortunately, Groovia is still in the initial deployment phase, and is available only in certain areas in Jakarta. Deployment to other Indonesia cities will begin later this year.

For more information, please visit:  Groovia.TV

Since SDP has no standard, companies could easily make a concept of SDP 2.0 (ala Accenture or Telecom Italia) or even SDP 3.0 (HP version). Also there were some alternatives to map SDP to other infocom management concept, such as SOA, SDF, IMS, and even Web 2.0.

When describing the architecture of SDP 2.0, Telecom Italia explores the necessities for service & network abstraction & virtualisation, including reusability and interface standardisation. Scalability & modularity would include plugins capability. Sounds a bit like Accenture version (I have blogged this version in my Indonesian blog), where the objective of SDP 2.0 is to facilitate a self-service for service developer & provider in commercializing their services & contents.

But then Hewlett-Packard introduces this term: service governance framework. It encourages the use of open standard, reusability, and other issues to ensure an effective SDP implementation. Other issue delivered is the utilisation of data mining toward users profile, applications, etc, etc, to make it SDP 3.0.

In the similar spirit, Telemanagement Forum discusses the linkage to business: SOA, SDP, Web2.0, etc, mainly SDF. Great pictures, indeed. They somewhat remind me to C++ standard template library. Discussions with operators, providers, & consultant who are in progress of implementing SDP in Asia & Europe make the days richer.

I guess then I need to make a presentation to summarize them all, and present it to my colleagues this week. Hmm, maybe after the IEEE 4G session(s).