Mobile Monday was carried out yesterday (08-08-2011), at FX Senayan. I guess FX itself stands for Flaza Xenayan. The traffic of Central Jakarta was not friendly, so I was late more than 1 hour :(. Anyway, I was still able to see some great presentations.

The 1st I saw was MENOO, by Sandy Colondam. It is a location-based service (LBS) social-network-service (SNS) for resto directory. Some common 2011 mobile features were forcefully embedded to the app: social media, badges, augmented reality, etc. I guess I need to try the app before judge it. Will do :).

Then, BOUNCITY, by Kevin Osmond. Kevin and Wenas visited my office about two weeks ago to tell about this app, and I have installed it myself to my BB. So this is not quite new for me. Bouncity is an LBS SNS offered for malls, brands, organisers, to attract and engage the community to their program. The users are offered some challenges (defined by brand owners) to get badges and other benefits. Recommended to try, both for brand owners and for us users.

The next presentation, surprisingly, is also about an app I have used: Blue Bird’s Taxi Reservation app, presented by Seatech Mobile. This is only the first phase of the apps, launched to celebrate the anniversary of Blue Bird. Reservation using this app could reduce the reservation processing time, from 15 mins to be less than 5 mins. Personally I have proven it :). I could work well because the Blue Bird Group itself has a great infrastructure in car locating (8000 of their cars have been equipped with GPS) and reservation. Another interesting feature is that the customer could easily locate the taxi and estimate the time the car reachs him. nd Next we had the honor see a different kind of application. This one is from Seatech Mobile, presented by Tjuk Indarsin. They worked closely with BlueBird group to develop the first taxi ordering application in Indonesia.

Last, I talked to the Mobile Monday’s co-founder, Andy Zain, about the Jakarta Founder Institute. Then, home 🙂